Randy Bean on the MIT Sloan Management review gives a good perspective on “Big Data”, what this means for companies, and why many companies need to be taking notice of new sources of data.

I was having lunch recently with the editor of a leading business publication, when I was asked, “Don’t you see a backlash against ‘big data’? Aren’t people growing tired of hearing about it?”

This seemed a fair question, given the sheer volume of articles and media coverage on the topic of big data during the past three years. But my response was a resounding, “No!”

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