Denihan Hospitality Group provides upscale, boutique hotels in several US markets in what has become an extremely competitive hospitality services industry. View this video for insight on how Denihan can gain a competitive edge by using IBM® Cognos® business intelligence (BI) software for analytics that helps them take big—but well-informed—risks.

 

 

Original article: http://ibmdatamag.com/2013/11/video-business-analytics-for-driving-competitive-advantage/