Leon Wright has written an article on Memeburn about the importance of business intelligence in the modern business environment. He writes:

“Today’s CEOs crave tools that will empower them to tap into better insights they need to make smarter business decisions. Recent research from market research company IDC reveals that businesses investing in the establishment of a data culture (platforms, solutions, and employee training) stand to gain a 60% improvement on the return on their data assets.”

You can read the article at the following link: http://memeburn.com/2014/06/why-business-intelligence-will-help-your-company-make-smarter-faster-decisions/