David McWilliam, Director at Cortell Corporate Performance Management has written an article on the challenges inherent in the Fast Moving Consumable Goods (FMCG) market, and how specialist tools can help alleviate some of the uncertainty in this area.

He writes:

The need for supply chain performance analytics is one that is well understood, and this discipline has been developed according to the Supply Chain Operations Reference (SCOR) model. Using well-defined metrics from the SCOR model, PM solutions can be tailored to help FMCG organisations gain a better understanding of their organisation.

You can read his article at Business Brief.