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Financial planning is the allocating of funds and determining how a business will achieve different goals and objectives o. Financial planning is almost as important as setting up a business. This is a necessity for any business belonging to any industry. Not all businesses adopt financial planning, especially small businesses who have a limited budget to spend, but as Benjamin Franklin said, an investment into knowledge pays the best interest! To make more money in the long run, you need to spend the money now. 

However, financial planning is important for the overall functioning of a business. It is almost impossible for an organization to function and be financially stable without confiding in some sort of financial planning.

Not all businesses are able to achieve success, with a leading reason being a lack of financial planning. There is an urgent requirement for businesses to leverage the benefits of financial planning, and we fulfil that requirement with our fully integrated, secure, cloud-based software.

Why financial planning is important for a business:

  1. Judicious Usage of Funds

A powerful benefit of an excellent financial planning program is judicious utilisation of all the funds that you have. This can be done by considering all the assets and liabilities of a business. Planning ahead for the taxes that an organisation is liable for, salaries, overheads, expenses, miscellaneous expenditure and so on will support management of funds. A team of financial advisors will give you every possible solution on how to plan finances well, but this is entirely dependent on the data they access being clean and concise. 

  1. Long Term Horizons

With excellent financial planning, businesses have a clearer long term view of their allocation and prioritisation of funds. Analysing and allocating funds to appropriate departments are essential for big-picture growth and financial reports give deep insights into this functioning of a business. The top management and business owners take these financial reports as a guide to foresee the organisation in the future based on insights.

  1. Marketing Strategy

Business marketing strategies give well-framed tasks for businesses, beginning with strategising, executing and implementing, all with the ultimate goal of gaining customers and profiting. Planning finances well helps businesses to prioritise and identify important strategies that need to be implemented, which are measurable (to calculate ROI) and should generate more business.

Marketing teams are (hopefully!) experts at creating campaigns, but in the end it depends on the financial advisors who need access to research, statistics, and reports to analyse if investing in a particular strategy is worth potential return.  

  1. To Measure Liabilities and Assets

Regular monitoring of assets and liabilities in a business gives credible information to improve the business – either by upscaling or cutting back – by constantly and intelligently increasing assets and decreasing liabilities, guiding investors. 

  1. Measuring Profit and Loss

Besides the nuts-and-bolts numbers, this assists companies in evaluating which strategy was successful, i.e. the net profit a company achieved and the prime reasons. There is no point of making money until and unless you are able to make profits that are beneficial for your business. 

All of these necessary considerations require one enormous thing: data. 

With Cortell and IBM you are ready to reap the benefits of information, and what it can mean for your business. In today’s stressful and highly competitive climate, you need to set yourself apart. Now is the time.

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